The holiday season is arguably the most important for both brick-and-mortar and online retailers. With the amount of commerce conducted online, it is almost a given that counterfeits of popular items will be offered for sale, often to unsuspecting consumers.Because of...
Intellectual Property
Could message encryption apps lead to additional legal issues?
In an age where privacy is a key component in innovation, more technology companies are advising their employees to keep their electronic communication private by using various encryption apps. These programs, such as Wickr, Telegram, Signal and Confide allow users to...
Protecting your brand on social media
Social media can be an effective tool for companies who want to expand their brand. But with such an extensive reach, social media may unfortunately be a platform for those who sell counterfeit goods under the guise of an established brand. This can lead to consumers...
Secrets of success for small businesses and entrepreneurs
An entrepreneur may look like he or she has everything to be successful in the business world: market intelligence, motivational skills, a gift for leadership, and most of all, confidence. It may seem like an entrepreneur is born with these attributes; or a person...
Epic battle brewing over competing Comic-Cons
We are used to seeing epic battles between super heroes. Batman and Superman had an epic fight in their movie; same with Iron Man and Captain America. With that, the irony of competing comic book conventions waging battle over a trademark seems too strange to be true,...
Key elements of an effective cybersecurity plan
As we have learned from the latest high profile hacking victim, Equifax, cyber-security is arguably as important as protecting a company’ brand. A company cannot be successful if it cannot protect trade secrets, and sensitive customer information. Even more...
Infringement suit against Disney has a number of moving parts
The box office for summer movies may be down compared to past years, but major movie studios are banking on a number of holiday offerings to bolster their balance sheets. Disney is especially bullish on its prospects, with a number of live action remakes of its...
Why construction company trademarks must be registered
When it comes to establishing and protecting a brand, construction companies are no different from other entities, such as technology companies or restaurants. A brand is an identity that creates and identifies craftsmanship, innovation and goodwill to customers. To...
Tips for entrepreneurs who are working full time jobs
2017 is a unique time for startups. The economy is still expected to grow at a steady pace, startup money is still relatively cheap, and the amount of disposable income that Americans retain is high. While many believe that these are ideal conditions to launch a...
Take steps now to protect your intellectual property
In the world of today, information can spread faster than a wildfire. Even if you have simple ideas or concepts that you are still working on, they are at risk of infringement without proper protection. California has become a gathering place for intellectuals, all of...