When it comes to establishing and protecting a brand, construction companies are no different from other entities, such as technology companies or restaurants. A brand is an identity that creates and identifies craftsmanship, innovation and goodwill to customers. To that end, registering a trademark can be equally as important.
This post will highlight a few reasons why.
Protection against infringement upon other businesses – While you may believe you have a unique and marketable symbol or idea, the threat of infringing upon another business’ mark is quite real. This type of violation could mean that you must start again from scratch or pay damages for infringement. Researching your mark is part of the process of registering a trademark and could help you avoid the cost of defending infringement actions.
Significant leverage in potential lawsuits – Being proactive is one way to avoid infringing upon other business’ trademarks, but other companies may infringe upon your mark as well. Without proper registration, other companies may not be aware of your mark. With registration, you have the power to request cessation on the use of your trademarked name or symbol. Additionally, registration is required to secure any legal rights in the mark.
Monitoring and policing your mark – The success of your business may not allow you to actively monitor your mark for unauthorized uses or usage that is close enough to your mark to cause confusion among consumers. A skilled trademark infringement attorney can seek out potentially improper usage that could be detrimental to your bottom line.
The preceding is for informational purposes only and is not legal advice.