The idea behind the adage “six degrees of separation” is that people (or things) are all related to a certain extent, and that they can be connected in a maximum of six steps. This adage becomes especially important in the world of trademarks and...
In today’s marketplace, being noticed counts; even if you have to refer to close cousins of four letter words that are considered “immoral” or “scandalous.” In fact, some business owners (and consumers, obviously) appreciate the play on...
The holiday season is arguably the most important for both brick-and-mortar and online retailers. With the amount of commerce conducted online, it is almost a given that counterfeits of popular items will be offered for sale, often to unsuspecting consumers.Because of...
In an age where privacy is a key component in innovation, more technology companies are advising their employees to keep their electronic communication private by using various encryption apps. These programs, such as Wickr, Telegram, Signal and Confide allow users to...
Social media can be an effective tool for companies who want to expand their brand. But with such an extensive reach, social media may unfortunately be a platform for those who sell counterfeit goods under the guise of an established brand. This can lead to consumers...
An entrepreneur may look like he or she has everything to be successful in the business world: market intelligence, motivational skills, a gift for leadership, and most of all, confidence. It may seem like an entrepreneur is born with these attributes; or a person...
We are used to seeing epic battles between super heroes. Batman and Superman had an epic fight in their movie; same with Iron Man and Captain America. With that, the irony of competing comic book conventions waging battle over a trademark seems too strange to be true,...
As we have learned from the latest high profile hacking victim, Equifax, cyber-security is arguably as important as protecting a company’ brand. A company cannot be successful if it cannot protect trade secrets, and sensitive customer information. Even more...
The box office for summer movies may be down compared to past years, but major movie studios are banking on a number of holiday offerings to bolster their balance sheets. Disney is especially bullish on its prospects, with a number of live action remakes of its...
When it comes to establishing and protecting a brand, construction companies are no different from other entities, such as technology companies or restaurants. A brand is an identity that creates and identifies craftsmanship, innovation and goodwill to customers. To...