When a business or individual engages in behavior that is designed to mislead others about the qualities of a product in order to get them to purchase it, the activity is called a deceptive trade practice. Federal law provides a uniform law that applies to such activities in all states, and the practices are also prohibited under state law.
The Uniform Deceptive Trade Practices Act, or UDTPA, is the federal law that addresses deceptive actions. The act prohibits businesses and individuals from making deceptive representations about a product. An example of a covered activity would be odometer tampering, but the act covers all misrepresentations made to induce a sale.