When your California business invests time, money and manpower into developing a brand and the goodwill that goes with it, the resulting trademark is worth protecting. This trademark is an important and valuable asset that identifies your company as the source of your products. When competitors take advantage of this and attempt to capitalize on that goodwill and value, our firm may be able to help.
Trade secrets such formulas, computer algorithms and marketing strategies are often among the most valuable assets of California businesses, and protecting them is usually a high priority for business law attorneys. However, the courts may be placed in a delicate situation when hearing cases regarding trade secrets: They must weigh the promotion of competition and free enterprise against the wishes of a business to legitimately make the most of its strong position in the marketplace.