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January 2018 Archives

Thoughts on managing your online presence

In the olden days (i.e. before the latest generation of smartphones became mainstream), it took a marketing company to generate a shrewd and creative marketing plan to establish a company’s brand. Nowadays, brands can be created in one’s living room. Indeed, an online presence is not terribly difficult to create, but it can be difficult to manage given the competing opinions and assumptions of an open marketplace.

Why data collection best practices are essential

If you are creating a brand through a start-up company, customer lists and feedback are nearly as valuable as your offerings. After all, knowing how your customers think, shop and react to new products are essential to remaining relevant in the marketplace. Suffice it to say, collecting information on customers has become a mainstream practice for businesses across industries.

Common legal malpractice cases

Attorneys should be held to the highest possible standard in every case they work. With large sums of money on the line, from high-stake business interests to multi-million dollar settlements, your lawyer needs to serve your best interest.

Basic differences between trade names and trademarks

While National Small Business Month is still a ways away, there is no time like the present to start a new business. In fact, many people view a new business venture as one of their New Year’s resolutions. But as you begin putting your plan into action, creating and maintaining a unique brand is likely one of your biggest questions. With that, it is important to know the difference between a trade name and a trademark.

Why three tenths degrees of separation is important

The idea behind the adage “six degrees of separation” is that people (or things) are all related to a certain extent, and that they can be connected in a maximum of six steps. This adage becomes especially important in the world of trademarks and intellectual property, where the goal is to stand out from others a product or idea may be related to.

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Klein & Wilson

Klein & Wilson
4770 Von Karman Avenue
Newport Beach, CA 92660

Newport Beach Law Office Map Phone: 949-478-0521
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