There’s a great deal that entrepreneurs can take from the old adage “life is a continuous series of adjustments.” There’s truth to this because self made businesspeople constantly have to deal with disappointment and failure and find ways to...
Month: January 2018
Thoughts on managing your online presence
In the olden days (i.e. before the latest generation of smartphones became mainstream), it took a marketing company to generate a shrewd and creative marketing plan to establish a company’s brand. Nowadays, brands can be created in one’s living room....
Why data collection best practices are essential
If you are creating a brand through a start-up company, customer lists and feedback are nearly as valuable as your offerings. After all, knowing how your customers think, shop and react to new products are essential to remaining relevant in the marketplace. Suffice it...
Common legal malpractice cases
Attorneys should be held to the highest possible standard in every case they work. With large sums of money on the line, from high-stake business interests to multi-million dollar settlements, your lawyer needs to serve your best interest.Too often, attorneys do not...
Basic differences between trade names and trademarks
While National Small Business Month is still a ways away, there is no time like the present to start a new business. In fact, many people view a new business venture as one of their New Year’s resolutions. But as you begin putting your plan into action, creating...
Why three tenths degrees of separation is important
The idea behind the adage “six degrees of separation” is that people (or things) are all related to a certain extent, and that they can be connected in a maximum of six steps. This adage becomes especially important in the world of trademarks and...