Klein & Wilson

Trademarks can become the beloved face of a business

You are at the grocery store stocking up on the basics you and your family need for the week. While in the beverage section look around you. What are you drawn to? What did you put into your cart?

Maybe you picked the American classic Coca-Cola. You like the taste. But you probably also like the classic emblem on the packaging. You are devoted to the brand and its essence. That is the potential power of a trademark. 

Since 1893, Coke's trademark has been legally solidified as proprietary. And what a savvy business move that was. Imagine if any soda manufacturer could mimic the style and essence of the brand. Even you might be tricked into buying a product disguised as what you truly want. 

Trademarking has certainly helped brands such as Coca-Cola, Pepsi, Juicy Fruit, Green Giant and many more. Could you and your company benefit from registering a trademark as well?

Registering a trademark provides a business with a level of protection. Once a trademark is officially registered, you could sue outsiders who try to profit from the popularity of your business. Unethical parties could try to package its product to look like your product in order to mislead consumers and profit from the lie. 

If you have IP protection, you can fight back and prove that an outsider is profiting or trying to profit from your business ideas. For you to effectively pursue that legal fight, you'd have to show that you are the owner of the trademark and that the outsider clearly misrepresented its product as yours. 

If you are a business owner and/or entrepreneur with trademark needs, you want to be sure you approach the protective process effectively. Don't waste your time and the effort. Work with an intellectual property lawyer as soon as you can to get it right.

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