Klein & Wilson

Yosemite trademark case a bewildering issue

Most Californians associate the name "Yosemite National Park" with natural beauty. The national park is one of the most well-known and beloved areas in the state, let alone the country. With all of the great trails, beautiful wilderness, and of course the famous Half Dome, there is no doubt that Yosemite National Park is a major part of the state's culture and the national landscape, both literally and figuratively. 

However, a company in New York has actually trademarked the name "Yosemite National Park" and many other names associated with the park. The recent trademark has transformed the park, as it can no longer use many names that visitors have come to know, understand and love.

It's about as upsetting and unromantic a story as you can think of. It seems like a cliched story, one that accentuates how greed has infiltrated the world of intellectual property. From patent trolls to frivolous lawsuits claiming infringement of intellectual property, this has been happening for many years. 

We don't mean to make this seem okay, but in a real sense, the Yosemite National Park case is a legitimate legal issue. The private company does, indeed, have a trademark for "Yosemite National Park," and whether you think that is morally right or not is, unfortunately, irrelevant. This will no doubt be a messy and complicated legal case that will probably drag on for quite some time.

If there is any lesson to learn from this, it is that any business needs to ensure that their names, icons, graphics, logos and other symbols are protected under patent, trademark, copyright and other intellectual property laws.

Source: New York Times, "Bitter Contract Dispute Extends to Who Owns Yosemite Names," Thomas Fuller, March 1, 2016

No Comments

Leave a comment
Comment Information
  1. RATED BY | Super Lawyers | Top 100 | Southern California | SuperLawyers.com
  2. Avvo Rating | 10.0 | SUperb | Top Attorney Litigation
  3. PREEMINENT AV | Martindale-Hubbell | PeerReviewRated
  4. RATED BY | Super Lawyers | Top 50 | Orange County | SuperLawyers.com
  5. Best Lawyers | BEST LAW FIRMS | U.S.NEWS | 2018
  6. KLEIN & WILSON | RECOGNIZED BY | Best Lawyers | 2019
  7. AMERICA'S TOP 100 | TOP 100 | ATTORNEYS
  8. The AMERICAN LAWYER
  9. AVVO Client's Choice | Award 2017
  10. OCTLA | Orange County | Trial Lawyers Association | Trial Lawyer Of The Year
  11. The National Trial Lawyers | Top 40 Under 40

Contact Our Attorneys Today

Please call the law office at 949-478-0521 or fill out the form below to arrange a consultation with a lawyer.

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Get Started

Klein & Wilson
4770 Von Karman Avenue
Newport Beach, CA 92660

Phone: 949-478-0521
Fax: 949-631-3703
Newport Beach Law Office Map

Map
Firm Office