Klein & Wilson

Why your company's brand is so important

When you think of the most valuable brands in the world, it may not be surprising that you think of a tech company. According to the market research firm Millard Brown, Google is the most valuable brand. The tech giant’s name recognition is worth an estimated $158.8 billion. Also significant is the fact that Google has leapfrogged Apple for the top spot. It is estimated that the value of Apple’s brand has fallen 20 percent.

The other companies at the top of the brand value list include IBM and Microsoft.

The list is an example of the value of a company’s brand, and how important it is to protect it. 

In essence, public perception in the reliability and expectations of a product is just as valuable as the name of the product. It is these things that separate a name brand from a generic, and go very far in creating public trust.

 In our last post we highlighted the case of a tech company using the legal system to protect the integrity of an Internet router from an unruly customer. Indeed, genuine and accurate criticism of a product is part of the beauty of the marketplace. However, when malicious attacks threaten the value of a brand, legal action is necessary to ensure the public’s trust in a brand.

With that said, it is important for businesses to take steps to protect their brands in the marketplace from unscrupulous consumers and copycat businesses alike. An experienced business law attorney can help in devising a solid litigation strategy as well as other safeguards to protect a brand.

Source: LA Times.com “Google named world’s most valuable brand, pushing Apple to no.2,” Amy Hubbard, May 21, 2014

No Comments

Leave a comment
Comment Information
  1. RATED BY | Super Lawyers | Top 100 | Southern California | SuperLawyers.com
  2. Avvo Rating | 10.0 | SUperb | Top Attorney Litigation
  3. PREEMINENT AV | Martindale-Hubbell | PeerReviewRated
  4. RATED BY | Super Lawyers | Top 50 | Orange County | SuperLawyers.com
  5. Best Lawyers | BEST LAW FIRMS | U.S.NEWS | 2018
  6. KLEIN & WILSON | RECOGNIZED BY | Best Lawyers | 2019
  7. AMERICA'S TOP 100 | TOP 100 | ATTORNEYS
  8. The AMERICAN LAWYER
  9. AVVO Client's Choice | Award 2017
  10. OCTLA | Orange County | Trial Lawyers Association | Trial Lawyer Of The Year
  11. The National Trial Lawyers | Top 40 Under 40

Contact Our Attorneys Today

Please call the law office at 949-478-0521 or fill out the form below to arrange a consultation with a lawyer.

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Get Started

Klein & Wilson
4770 Von Karman Avenue
Newport Beach, CA 92660

Phone: 949-478-0521
Fax: 949-631-3703
Newport Beach Law Office Map

Map
Firm Office