As we have learned from the latest high profile hacking victim, Equifax, cyber-security is arguably as important as protecting a company’ brand. A company cannot be successful if it cannot protect trade secrets, and sensitive customer information. Even more important, a company should know that it could be vulnerable to a number of electronic attacks.
Intellectual Property Archives
The box office for summer movies may be down compared to past years, but major movie studios are banking on a number of holiday offerings to bolster their balance sheets. Disney is especially bullish on its prospects, with a number of live action remakes of its classic animated tales slated to make it to the big screen.
When it comes to establishing and protecting a brand, construction companies are no different from other entities, such as technology companies or restaurants. A brand is an identity that creates and identifies craftsmanship, innovation and goodwill to customers. To that end, registering a trademark can be equally as important.
2017 is a unique time for startups. The economy is still expected to grow at a steady pace, startup money is still relatively cheap, and the amount of disposable income that Americans retain is high. While many believe that these are ideal conditions to launch a startup, some are ambivalent about striking out on their own and retain their 40-hour a week, W-2 jobs.
In the world of today, information can spread faster than a wildfire. Even if you have simple ideas or concepts that you are still working on, they are at risk of infringement without proper protection. California has become a gathering place for intellectuals, all of them with valuable concepts that could one day become moneymaking business opportunities.
You are at the grocery store stocking up on the basics you and your family need for the week. While in the beverage section look around you. What are you drawn to? What did you put into your cart?
There are awareness efforts and holidays that cover just about anything. Most of these days of observation are for good reason. Life and history give the world reasons to celebrate, become informed, advocate for change and join together for common causes.
While large scale cyber attacks have not garnered national headlines in a while, cyber-theft should remain something that businesses worry about. This is because Fortune 500 companies and federal agencies are not the only entities hackers will try to attack. In fact, businesses of all sizes across different industries are susceptible of being pilfered. So small businesses must be just as vigilant in protecting sensitive information.
Many businesses may not realize they have trade secrets, much less understand how to protect them. The term "trade secrets" encompasses more than just recipes. A wide range of intangible assets fall under this category, including formulas, methods of operation, client lists and other tools necessary to run your business.
Copyrights are potent legal tools that can benefits individuals and companies. A copyright is a legal right that protects an original work of authorship that is fixed in a tangible form. This "fixed" form means that the work must be written down or recorded in some reasonable or permanent way. Without the "fixed" form of the authorship, it can't be copyrighted.